Competitor analysis will help you and understand the strategy been used by other competitors in order to promote the sites.
You need to check, - Number of backlinks - SEO/ PPC keywords that are generating maximum traffic - PPC marketing campaign - Content strategy - Local marketing strategies I am stalking my competitors all the time...I use ‘Keyword Country to track my competitors’ ranking, traffic,SEOand PPC strategy and I am surprised to see how aggressively they are working!
